Klarna decided to build a consumer banking after its success in European market with its buy now and pay later solutions. I was hired as a founding designer and leader to the new product organization. We had the unique opportunity to build a consumer banking from scratch, as well as building the entire organization along with product and engineering leaders to 200+ in 2 years.
Juni.co
Juni funding (1) (2) (3)
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Overview
Transforming the vision prototype into a Beta product
Setting up the design team environment adn discipline in the company
Setting up UX Research function
Hire, manage and develop for Product Teams
Build a Design System
Coming out of Beta
Overseeing the design of x new products on the platform (incl mobile)
Maintaining an always up to date Vision of what the product can be
My 5 key takeaways on the journey
First 6 months - working as an Individual contributor (IC) and one junior designer
Problem
We had a vision and a prototype why people signed up. But we needed to spread out the work and prioritise what was needed first.
We also did marketing material for ads, email signatures and everything that needed some more attention to visual detials.
Approach
Initially me and the other Designer had calls with everyone on the waiting list to see what they biggest pain points are are understand better why they signed up an what their expectations were. This helped us better prioritize the nice to have features among the must haves that were so clear and fundamental to be build.
Outcome / Impact
One of the first things we build was a transactions page and the onboarding flow to be able to bring customers on board easily. We also defined what the first value there should be for customers once onboarded, which was virtual cards. Card exchange was one of the first revenue streams and it was clear that we should make it easy for customers to sign up and access cards.
Onboarding flow
Access card details, instantly upload receipts, check balances and more with the Juni mobile app.